Terms of Service
We reserve the right to modify the Terms at any time. Such modified Terms will become effective and will apply to your use of the Services upon our posting such Terms to the Website. Your continued use of our Services after a modification has been posted shall be deemed to constitute acceptance by you of any modified Terms. It is your sole obligation to review the Terms and to be aware of any modifications.
Use Eligibility for Individual Users
If you are an individual user, in order to utilize and register for the Services, you must at least 18 years old. By using the Services, you represent and warrant that you are at least 18 years old.
Use of the Services and Fees
Appodeal is an ad mediation solution aimed at optimizing mobile advertisements for publishers and software developers on end users’ mobile applications (collectively, the “Services”).
Your account is for your personal use only. You are responsible for the confidentiality of your login information, including your username and password, via whatever method you choose to access the Services, and for all use of the Services by users using your login information. You may not authorize others to use your account, and you may not assign or otherwise transfer your account to any other person or entity. You will immediately notify Appodeal of any unauthorized use of your login information, or any unauthorized access to your account. You acknowledge that Appodeal is not responsible for third party access to your account that results from theft or misappropriation of your user names and passwords. Appodeal may assign these Terms in whole or in part at any time without your consent.
You will not provide inaccurate, misleading or false information to Appodeal. If information provided to Appodeal subsequently becomes inaccurate, misleading or false, you will promptly notify Appodeal of such change. You will not harass, annoy, intimidate or threaten any Appodeal employees or agents engaged in providing any portion of the Services to you.
Your right to use the Service is subject to any limitations, conditions and restrictions established by us from time to time, in our sole discretion. We may alter, suspend or discontinue any aspect of the Services at any time. In addition, we may impose limits on certain features and aspects of the Services or restrict your access to parts or all of the Services without notice or liability and for any reason. Appodeal reserves the right to terminate your use of the Services if you misuse the Services in any way, or act in an inappropriate, unlawful or illegal manner, in our sole and absolute discretion.
If you are a publisher, you shall not authorize or encourage any third party to generate fraudulent impressions of or fraudulent clicks on any advertisement, including but not limited to, through repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, and/or the fraudulent use of other search engine optimization services and/or software. You may list assets including but not limited to mobile sites, applications, and device platforms (“Mobile Properties”) and make them available for advertisement. You hereby grant Appodeal the right to access, index, store and cache requests made from your mobile websites (“Mobile Property”) to the Services, including by automated means. You allow Appodeal to access your applications to serve Appodeal’s personalized advertisements. If you are a publisher, you are prohibited from using the Services in an app that offers any real monetary value to the end users.
Publisher will have the ability to block any offers and/or advertisements before they are made available to Users.
If you are an advertiser, you may produce content including but not limited to text links, banners, videos, and graphics (“Advertisements”) for display on a publisher’s Mobile Property. You agree to comply with the technical specifications provided by Appodeal to enable proper display of the Advertisements in connection with the Services.
If you are a publisher, and provided you are not in breach of these Terms, Appodeal will pay you a portion of the revenues actually received by Appodeal from advertisers for Advertisements displayed on your advertising inventory via the Services, as determined by Appodeal from time to time in its sole discretion. The compensation payable to you shall be based on a percentage of the Net Revenue (“Net Revenue Share”). Net Revenue Share is determined dynamically for each impression and is based on terms negotiated programmatically between Appodeal and the advertiser. Payments will be calculated solely based on records maintained by Appodeal, and no other measurements or statistics of any kind will be accepted or have any effect. Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by Appodeal in its sole discretion. Invalid activity is determined by Appodeal in all cases and includes, but is not limited to, (i) spam, invalid impressions or invalid clicks on ads generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your IP addresses or computers under your control; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above, or (iv) any breach of these Terms by you.
Within thirty (30) days after the end of each calendar month during the term of the Services, Appodeal will provide you a written or electronic report, or will enable you to access such reports online, showing the bases for calculating the Net Revenue Share for such month. If you dispute any payment made in connection with the Services, you must notify Appodeal in writing within thirty (30) days of any such payment. Failure to so notify Appodeal shall result in the waiver by you of any claims related to such disputed payment. To ensure proper payment, you are solely responsible for providing and maintaining accurate contact and payment information associated with your account. You agree to pay all applicable taxes or charges imposed by any government entity in connection with your use of the Services.
Incentivized traffic is when a publisher compensates end users for watching an Advertisement and/or taking a particular action by providing a virtual benefit – from in-app currency to redeemable points and artifacts.
As a publisher using Appodeal’s Services, you agree that the sole and exclusive format for Incentivized Traffic shall be rewarded ad format. All other reward formats are prohibited. In addition, publishers are prohibited from using rewarded ads to offer monetary rewards of any kind, including, but not limited to, cash or gift cards. Under no circumstances may end users be rewarded by any “real world” monetary value unless allowed by Appodeal on a case-by-case basis, subject to screening requirements, special economic terms, additional contractual terms, and provided that such monetary value will never:
- Involve cash, in any currency, or cryptocurrencies;
- Incentivize and reward the download of other applications.
If you are a publisher using Appodeal’s Services, you must have an active application that is currently published in the App Store, Google Play or Amazon Store. If at any point the application is removed from those platforms, but impressions generating from Appodeal ads continue, the publisher acknowledges, understands and agrees that it may not receive earnings derived from such impressions.
Risk Assumption and Precautions
You are solely responsible for the content or information you post, upload, publish or display in connection with the Services, or transmit to other users (“User Content”). We do not and cannot review all User Content posted or sent by users of the Services. We are not responsible for any User Content. We reserve the right, but are not obligated to, delete, move or edit User Content that we, in our sole discretion, deem to be in violation of the guidelines set forth herein or any other applicable content guidelines or deem to be otherwise unacceptable.
Appodeal is not responsible for the conduct, whether online or offline, of any user of the Website or of the Services. Appodeal is not responsible for any problems or technical malfunction of any computer online systems, servers or providers, computer equipment, software, or failure of email on account of technical problems or traffic congestion on the Internet or at any site or combination thereof, including injury or damage to your or to any other person’s computer related to or resulting from participating or downloading materials in connection with the Website and/or in connection with the Services. Under no circumstances will Appodeal or any of its affiliates, advertisers, promoters or distribution partners be responsible for any loss or damage, including personal injury or death, resulting from anyone’s use of the Website or the Services. The Website and the Services are provided “AS-IS” and Appodeal expressly disclaims any warranty of merchantability, fitness for a particular purpose or non-infringement. You assume all risk when using the Services.
All intellectual property rights in and to the Services are and shall be owned exclusively by Appodeal. Those rights include, but are not limited to, database rights, copyright, design rights (whether registered or unregistered), patents, trademarks (whether registered or unregistered) and other similar rights, wherever existing in the world, together with the right to apply for protection of the same. All other trademarks, logos, service marks, company or product names set forth in the Services are the property of their respective owners. No right or license to use any patent, copyright, trademark, service mark, trade secret or other intellectual property contained in the Services, or in any software, systems, designs or processes related to the Services, is granted to or otherwise conferred upon you as a result of your use of the Services, and all such rights are reserved to and shall remain the exclusive property of Appodeal, its affiliates or third party licensors.
The Website is protected by copyright as a collective work and/or compilation, pursuant to U.S. copyright laws, international conventions, and other copyright laws. You hereby acknowledge and agree that Appodeal is the owner of highly valuable proprietary information, including, but not limited to its technology and templates (collectively, “Confidential Information”). Appodeal owns and hereby retains all proprietary rights in the Services and the Website, including but not limited to, all Confidential Information. You will not post, copy, modify, transmit, disclose, show in public, create any derivative works from, distribute, make commercial use of, or reproduce in any way any (i) Confidential Information or (ii) other copyrighted material, trademarks, or other proprietary information accessible via the Services, without first obtaining the prior written consent of the owner of such proprietary rights.
Software End User License
The Software End User License is available at https://www.appodeal.com/home/sdk-license-agreement
Third Party Links
Disclaimer of Warranties
If you are a publisher, you specifically acknowledge and agree that Appodeal has no control over (and is merely a passive conduit with respect to) any content that may be submitted or published by any advertiser, and that you are solely responsible (and assume all liability and risk) for determining whether or not such content is appropriate or acceptable to you. You further represent and warrant to Appodeal that (i) you are the owner of each Mobile Property you designate in connection with the use of Services or that you are legally authorized to act on behalf of the owner of such Mobile Property for the purposes of these Terms, and (ii) you have all necessary right, power and authority to enter into these Terms and to perform the acts required of you hereunder. You further represent and warrant to Appodeal that each of your Mobile Properties and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances and regulations; (b) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; (c) are not hate-related in content; and (d) will not introduce viruses or other malware to the Services or Appodeal systems or end users
If you are an advertiser, you specifically acknowledge and agree that Appodeal has no control over any content that may be available or published on any publisher Website (or otherwise), and that you are solely responsible (and assume all liability and risk) for determining whether or not such content is appropriate or acceptable to you. You further represent and warrant to Appodeal that (i) you are the owner of each Advertisement you designate in connection with the use of Services or that you are legally authorized to act on behalf of the owner of such Advertisement for the purposes of these Terms, and (ii) you have all necessary right, power and authority to enter into these Terms and to perform the acts required of you hereunder. You further represent and warrant to Appodeal that each of your Advertisements and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances and regulations; (b) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; (c) are not hate-related in content and (d) are free from viruses and any other contaminants of any nature whatsoever.
From time to time, Appodeal may offer new “beta” features or tools with which its users may experiment on the Services. Such features or tools are offered solely for experimental purposes and without any warranty of any kind, and may be modified or discontinued at Appodeal’s sole discretion. The provisions of this Disclaimer of Warranties section apply with full force to such features or tools.
This section will apply to the maximum extent permitted by applicable law. Appodeal provides the website and the services on an “as is” and “as available” basis and grants no warranties of any kind, whether express, implied, statutory or otherwise with respect to the services or the site (including all information contained therein), including any implied warranties of merchantability, fitness for a particular purpose or non-infringement. Appodeal does not warrant that your use of the website and the services will be secure, uninterrupted, always available, error free or will meet your requirements, or that any defects in the site or the services will be corrected. Appodeal disclaims liability for, and no warranty is made with respect to, the connectivity and availability of the site or the services.
Limitation of Liability
In no event will appodeal be liable for any incidental, special, consequential or indirect damages arising out of or relating to the use or inability to use the website or the services, including, without limitation, damages for loss or corruption of data or programs, service interruptions and procurement of substitute services, even if appodeal knows or has been advised of the possibility of such damages. Under no circumstances will appodeal’s aggregate liability, in any form of action whatsoever in connection with these terms or the use of the services or the website, exceed the net amount paid by appodeal to you during the three month period immediately preceding the date of the relevant claim, or, if no amount has been paid, the amount of $50.00.
To the maximum extent permitted by applicable law, in no event will appodeal be liable for any damages whatsoever, whether direct, indirect, general, special, compensatory, consequential, and/or incidental, arising out of or relating to the conduct of you or anyone else in connection with the use of the website or the services, including without limitation, bodily injury, emotional distress, and/or any other damages resulting from communications with other registered users of the services. This includes any claims, losses or damages arising from the conduct of users who have registered under false pretenses or who attempt to defraud or harm you.
You agree to indemnify, defend and hold harmless Appodeal, its officers, members, managers, directors and employees, for any losses, costs, liabilities and expenses (including reasonable attorneys’ fees) relating to or arising out of or from (a) your use of or inability to use the Website or Services (b) your violation of any terms of these Terms or your violation of any rights of a third party, or (c) your violation of any applicable laws, rules or regulations. Appodeal reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Appodeal in asserting any available defenses.
Communication and Privacy
Term and Termination
These Terms will become effective upon your acceptance of the Terms by your use of the Website or the Services and will remain in effect in perpetuity unless terminated hereunder. Either you or Appodeal may terminate your account at any time, for any reason or no reason, without explanation, effective upon sending written notice to the other party. Appodeal reserves the right to immediately suspend or terminate your access to any of the Services, without notice, for any reason or no reason. We also reserve the right to remove your account information or data from our Services and any other records at any time at our sole discretion. Any fees paid hereunder are non-refundable and non-cancelable. You may terminate your account by following the instructions on the Website, or by sending a notice of cancellation to: [email protected]. Upon termination of your account, your right to use the Services will immediately cease and you will remove all Appodeal code from you Mobile Properties. Following any termination of use of the Services, Appodeal reserves the right to send a notice thereof to other registered users with whom you have corresponded. The termination or expiration of these Terms shall not affect any of the provisions of these Terms which are expressly or by implication to come into or continue in force after such termination or expiration.
Copyright Infringement Claims – Digital Millennium Copyright Act Notice
If you believe that any material or content distributed by Appodeal constitutes copyright infringement, please provide us with the following information: (a) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest; (b) identification of the copyrighted work that you claim has been infringed; (c) identification of where, within the Application, the offending material is located; (d) your address, telephone number and email address; (e) a written statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and (f) a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
The above information should be submitted to Appodeal at: [email protected]
You agree that California law (without giving effect to its conflicts of law principles) will govern these Terms, the Website and the Services and that any dispute arising out of, from, or relating to these Terms, the Website or the Services will be subject to the exclusive jurisdiction and venue of the federal and state courts located in the Northern District of California. You acknowledge and agree that any violation of these Terms may cause Appodeal irreparable harm, and therefore agree that Appodeal will be entitled to seek extraordinary relief in court, including but not limited to temporary restraining orders, preliminary injunctions and permanent injunctions without the necessity of posting a bond or other security, in addition to and without prejudice to any other rights or remedies that Appodeal may have for a breach of these Terms.
Last update: April 1st 2019