Getting ready for the Accelerator Program

Follow this handy guide on running a soft launch user acquisition campaign to qualify your app for the Appodeal Accelerator Program.

 

Getting ready for the Accelerator Program

Follow this handy guide on running a soft launch user acquisition campaign to qualify your app for the Appodeal Accelerator Program.

It’s so awesome you’ve applied for the Appodeal Accelerator Program!

 

We are so excited by all the applicants we’ve received. However, for this round we only have limited number of slots available for gaming apps we can accept into this program.

That’s why we put together this handy guide on running a soft launch user acquisition campaign that we are asking all applicants to follow and complete.

That way we can gather the metrics consistently and evaluate each app fairly for acceptance into this program.

Ultimately, the main metrics we look at will be your gaming app’s new users’ retention rates. See below for more info. Best of luck!

Here are the 4 major steps you must complete:

Step 1 

Integrate Appodeal’s SDK

Step 2 

Integrate Facebook’s SDK

Step 3 

Prepare creatives for soft launch

Step 4 

Configure & Launch UA campaign

1.

Integrate Appodeal’s SDK

Once Appodeal is integrated and starts serving ads, we can then start collecting the relevant ad revenue performance metrics and your app’s retention rate as a part of the evaluation process.

2.

Integrate Facebook’s SDK

Integrating Facebook’s SDK will make it possible for you to run soft launch UA campaigns through Facebook and see analytics related to your app.

3.

Prepare creatives for soft launch

Having strong creatives for your soft launch ads is essential for generating higher install rates. We recommend preparing 2 types of video creatives featuring the gameplay without misleading elements (i.e. no clicks baits), following the requirements below.

4.

Configure & Launch UA campaigns

Now that you have your creatives ready, it is time to soft launch your UA campaign on Facebook! Be sure to follow each step here carefully, especially the audience targeting. That way we can evaluate your app’s metrics with data that’s consistent.

What we are looking for is 300 paid installs from the U.S. to evaluate your metrics.

The qualifying metrics to hit

After you’ve completed the four steps, it could take 30 days to acquire the necessary retention rates and other relevant metrics.

The sooner you complete these steps, the sooner we can review your metrics, and the sooner your app could potentially be accepted into the Accelerator Program.

Ultimately, for this round what we are looking for are gaming apps with:

  • Retention Rate Day 1 more than 50% or
  • Retention Rate Day 30 more than 8%
  • Average Session Length generally more than 10 minutes

Is your app ready for the Accelerator Program?

If your gaming app meets the qualifying metrics above, shoot us an email at [email protected] or submit the form below to let us know!