SEGMENTS & PLACEMENTS

Smarter A/B Tested Monetization

Data-Driven Optimal Balance of Ad Revenue and User Experience

SEGMENTS

Create Unique Ad Experiences for User Segments

With Segments, you can separate your audiences with shared criteria or randomly and A/B test different ad strategies on real traffic to discover the one that works best for each user segments.

PLACEMENTS

No More Guessing Where To Place Ads

Use Placements to A/B test different ad impressions at different moments or locations within your app to find the ones with optimal results.

SEGMENTS & PLACEMENTS

Complete Monetization Controls

Manual Prioritization of Ad Networks

 

Paying vs Non-Paying Users' Ad Experiences

 

Geolocation Based Price Floors

 

Traffic Source Ad Control

 

Explore More Powerful Segments & Placements Use Cases

A/B Test Because You Never Know Unless You Test.

  • Higher Ad Revenue
  • Greater User Experience
  • More 5-Star Reviews

Start A/B Testing in 3 Easy Steps

FIRST STEP

Select a Portion of Your Users as The Testing User Segment

In addition a percentage of your users, you can also use filters to create quick segments:

  • Paying vs Non-Paying Users
  • Session Time
  • Country, Gender, Age and Much More
SECOND STEP

Adjust The Settings You Want to Test for This Segment

  • Reward amount for rewarded video
  • Ads off for particular placement
  • Ad frequency and intervals
  • Minimal price floor
  • And more
THIRD STEP

Compare and Analyze A/B Testing Results

Apply the winning placements as your new default for your user segment, start another A/B test and repeat!

Check out our blog post for more insights on A/B testing using Segments and Placements

We Are Here For You

Have questions? Need integration support?

Our support team is always happy to assist you. Just hit the chat bubble at the bottom right or email us.

Ready to Monetize Together?

Ready to Monetize Together?