Parallel Bidding

The Header Bidding Solution For Mobile Apps Has Arrived

Why Publishers Need Parallel Bidding

Parallel Bidding is a revolutionary technology that gets you the highest paying ads in real-time

Boost Earnings

Due to the increased real-time competition

1st Price Auction

Enabled with up-to-date ad demand sources’ data

Reduced Latency

From server-side requests


Of ad monetization management

Optimized Ad Fills

As ad networks learn publisher’s inventory better

First Results!

A participating app got promising first results with Parallel Bidding in just a couple of months.

Read more about the publisher’s performance and ad network’s behavior in our report.

“As we keep seeing the performance improvement, I believe Parallel Bidding can be a game changer.“


Erol Nahmias
Fugo Games, Appodeal’s Client

All About Parallel Bidding

Eager to learn more about the technology? We’ve got you covered.

Q & A with Appodeal’s Director of Product

Andrew Fliak

Evolution of Parallel Bidding

Among those who use in-app header bidding, 36% said their revenue increased as a result, while 49% expect to see revenue gains over the next 12 months. Data & Programmatic Insider

It sounds like the industry is running with the feature name of ‘parallel bidding’ when it comes to in-app unified auctions, expect to hear this term a lot over the next 12 to 24 months. The Drum

The potential impact of implementing header bidding in mobile app ecosystems could be tremendous. App Developer Magazine

Ready To Try Parallel Bidding?