Why Publishers Need Parallel Bidding
Parallel Bidding is a revolutionary technology that gets you the highest paying ads in real-time
Due to the increased real-time competition
1st Price Auction
Enabled with up-to-date ad demand sources’ data
From server-side requests
Of ad monetization management
Optimized Ad Fills
As ad networks learn publisher’s inventory better
A participating app got promising first results with Parallel Bidding in just a couple of months.
Read more about the publisher’s performance and ad network’s behavior in our report.
“As we keep seeing the performance improvement, I believe Parallel Bidding can be a game changer.“
Fugo Games, Appodeal’s Client
All About Parallel Bidding
Eager to learn more about the technology? We’ve got you covered.
Q & A with Appodeal’s Director of Product
Evolution of Parallel Bidding
Among those who use in-app header bidding, 36% said their revenue increased as a result, while 49% expect to see revenue gains over the next 12 months.Data & Programmatic Insider
It sounds like the industry is running with the feature name of ‘parallel bidding’ when it comes to in-app unified auctions, expect to hear this term a lot over the next 12 to 24 months.The Drum
The potential impact of implementing header bidding in mobile app ecosystems could be tremendous.App Developer Magazine