Features

Everything Your Apps Need To Be
Top Earning Hits

From new apps to top global hits, our one-stop ad monetization solution has all the features your apps need at every stage of success.

Monetization made easy

Autopilot Ad Mediation

 

Set your apps up for success with a top earning ad mediation platform.

One Simple SDK Integration

Starting your ad monetization engine is super easy. Just one SDK integration is all you need for unlimited ad revenue.

Over 70 Top Ad Demand Sources

Open your apps to quality ads from over 70 top global ad demand partners all at once to compete for your ad inventory.

All Winning Ad Formats

Diversify your ad experience with rewarded videos, full-screen ads, playable ads, native ads and banner ads. 

Only Need One Account 

Just one Appodeal account is all you need to start monetizing with most of the 70+ ad demand sources. No need to create individual accounts.

Accelerated Payouts

Get paid in advance whenever you want (or every 30 days) and however you want, including cryptocurrencies. 

Frameworks Support

Appodeal is compatible with iOS, Android and Amazon as well as Unity 3D and Unreal Engine frameworks.

24/7 Live Support

No need to spend hours going through forums and documentations. Get direct support from our 24/7 live support team.

Earn top revenue

In-app Bidding Revenue Optimization

 

Get the highest earning ad bid for each of your impression.

Latest Bidding Technology

We use the industry’s latest in-app bidding revenue optimization algorithm in conjunction wtih the waterfall model to earn you the highest ad revenue.

Unified Auctions

Over 70 top global ad demand partners compete for your ad inventory in one unified auction. 

High Earning Programmatic Ads

Expand your ad demands beyond ad networks and get high earning ads from premium DSPs.

No High Ad Bids Left Behind

If the highest ad bid comes in through a waterfall-based ad network, our hybrid solution can still deliver that high earning ad.

Impressive Fillrates 

With over 70 ad demand sources competing for your ad impression, never worry about low fillrates again.

Reduce Latency and Battery Drain

With ad auctions and deliveries done on the server-side, your apps and ads can run more seamlessly and efficiently.

Turn Your Apps Into Top Earning Hits

Grow revenue and users

Automatic UA Optimization

 

Boost your UA results with less effort by aligning your UA campaigns with our ad monetization data.

Revenue-driven User Acquisition

We make it possible to connect your monetization data with your UA channels so your UA efforts result in more high-earning users for you.

Enriched with Ad LTV Data

Using our ad LTV data of your users, you can use this data to capture more users that generate you high ad revenue.

Maximized Efficiency and ROAS

Free up your time from optimizing your UA efforts manually. Simply let our algorithms do it for you so your UA spends are spent most effectively.

Monetization made easy

Actionable Analytics

 

We make your monetization data accessible, expanding the possibilities to obtain deeper actionable analytics to boost your performance.

All-in-one Analytics Dashboard

Appodeal gathers the analytics of all your demand sources into one convenient dashboard.

Impression-Level Insights

Get a deeper and more connected view of your metrics by data streaming your ad revenue analytics at the impression and user level.

UA Attribution Data

Find out which of your UA channels and campaigns attracted your most profitable users.

eCPM Decay Insights

Find out how many ads to show per session for optimal balance of revenue and user retention.

LTV and Ad LTV Data

Know your total LTV with confidence by including ad LTV. Make adjustments ahead of time based on our LTV predictions so your CAC ratio is always favorable.

LTV Forecasting

See which of your various waterfall configurations, UA campaigns, the source apps of your new users and more filterable options can deliver you the best LTV results.

LTV-based Product A/B Testing

Considering making a change to your app? First see how the change can affect your overall revenue by conducting A/B tests and tracking the overall LTV.

Limitless A/B Tests

The variables for A/B testing are limitless. Even the default difficulty level of a game can be A/B tested before rolling it out to all users to see how it affects your overall revenue.

Turn Your Apps Into Top Earning Hits

Quick A/B Testing

User Segments and Ad Placements 

 

Easily run quick and robust a/b tests and apply the best ad experiences for different user segments to get the best results. After all, when it comes to monetization, one size does not fit all.

Quick Robust A/B Testing

Test out various ad setups effortlessly using Segments’ ready-to-go A/B test presets so you can find the optimal setup for your apps — backed by data.

Paying vs. non-paying users

With Segments, you can easily limit ads to users that paid for your app or made in-app purchases.

Ad Experience by Demography

Different ad formats generate better eCPMs based on the country. Use Segments to set ad experiences based on your users’ country and even age and gender.

Device-based Audience

Want to test an upgrade? You can segment users based on their device type, app version, OS version, connection type and SDK version.

App Usage

Have power users you want to treat differently? Segment them based on their session count, length and time.

Limitless Segmentation

Through any additional data your app collects, you can easily use it to segment your users further with boolean, numeric and string filters.

“Reward” Control

Using rewarded video ads? Easily adjust your “rewards” directly through Appodeal.

Ad Network Deal Prioritization

If you have a direct deal with an ad network, you can use Segments and Placements to ensure its ads get served at the right placement and to the right audience.

Premium Ad Placement Control

Ensure your most valuable ad placements remain valuable by controlling its pricefloor, frequency, ad networks, and more.

Direct Campaigns for Free

Powerful Ad Server

 

Easily partner with any advertisers directly and run direct campaigns to increase your earning potentials or promote your app portfolio.

Direct Deal Ad Campaigns

Partner with advertisers directly and command a premium for your ad inventory easily using our ad server.

Smart Cross-promo Ads

Promote your apps across your other apps using our smart cross-promo algorithm for more users, without cannibalizing your ad revenue.

Precise Targeting

Serve your direct ads to the precise audience target, from country targeting all the way down to street address. 

Complete Priority Controls

Whether you want your direct ads to always be served first, as backfill or somewhere in between, our ad server gives you complete priority control. 

Campaign Management

Managing your direct ad campaigns is convenient with our ad server. Just set your campaign criteria, like duration, and it will take care of the rest.

Frequency Controls

No need to worry about running your direct ads too often to the same users. Easily set an ad frequency to limit their impressions for the best results.

Turn Your Apps Into Top Earning Hits

FULL WATERFALL MANAGEMENT

Demand Control Center

Our ad mediation stack is open and configurable for ad ops teams to build their own perfect mediation stacks.

Direct Ad Network Connection

If you prefer to use your own network accounts, you can connect them with Demand Control Center for more direct ad network management controls. 

Create Own Demand Stack

Every single one of our ad demand sources can be turned on or off so you can use only your preferred demands in your mediation stack.

Waterfall Mediation Priority

Ensuring your preferred ad networks get top priority in our hybrid in-app bidding and waterfall mediation is all within your full control.

Line Item (Ad Unit) Management

Even for specific ad placements within you app, you have the option to prioritize specific ad networks for those ad impressions.

The Latest Standards

Privacy and Fraud Protection 

Our ad mediation platform is up-to-date with the latest standards in privacy and fraud protection and regulations so you can simply focus on your app.

GDPR Compliant

We make it easy to comply with GDPR, using consent windows, so you can continue monetizing Europe-based users.

IAB Standards Compliant

Our platform complies with the latest IAB standards, like app-ads.txt, to combat fraudulent ads.

COPPA Setting

For kids apps, we make it possible to use only COPPA compliant ad demand sources, as well as to filter mature ad contents. 

Start Monetizing In 3 Simple Steps

Sign up and download one SDK

Integrate SDK

Monetize straight away