Appodeal releases second annual Mobile In-App Ad Monetization Performance Index

Press Releases
3rd December 2018


Rewarded videos offer highest earning potential in the U.S., eCPMs on iOS remain higher than on Android, and eCPMs in East Asia are growing at an unprecedented rate

San Francisco, CA — December 3, 2018 — Mobile app developers and publishers relying on ads to generate income need robust ad monetization strategies. With that in mind, Appodeal, a leading mobile ad monetization solution, has released its second annual Mobile In-App Ad Monetization Performance Index. As the only one of its kind in the industry, the report analyzes earnings generated by rewarded videos, banner, and interstitial ad formats to reveal global in-app ad monetization trends and identify top performing ad networks.

Findings focus on data from five key global regions — United States, Western Europe, Eastern Europe, East Asia, and South America — and are based on performance data from more than 60 ad demand sources, 33,000 apps, and more than 51 billion impressions between January 2018 and June 2018.

The U.S. continued to lead with the highest eCPM performance results. The region saw rewarded video eCPMs increase significantly, with an average of $13.75 on iOS (52% increase compared to H1 2017) and $12.01 on Android (38% increase), while interstitial eCPMs received slight increases to their high performing results from last year. Rewarded videos emerged as a top performer in Western Europe, with an average of $5.77 on iOS and $2.95 on Android. Perhaps most notable was the high growth rate in East Asia, where rewarded videos received a significant bump in eCPMs on both iOS and Android — averaging at $12.32 (64% increase) and $5.43 (28% increase), respectively.

For publishers looking for the right ad network partner, Appodeal’s report ranks ad networks based on their performance in each ad format. For monetizing across the globe, ad networks like AdMob, AppLovin, MoPub, Vungle, Unity Ads, IronSource, Facebook Audience Network, AdColony, Fyber, Tapjoy and Smaato, for example, are found to all be solid choices for app developers and publishers to generate a steady revenue stream. Ad network ranking data also highlights the role Google AdMob and Facebook Audience Network have played in pushing the monetization power of rewarded video to new levels this year — marking a trend that started in 2017 when the two tech giants entered the rewarded video space, and one that will no doubt continue to grow over the next year.

New this year is a bonus performance index of Appodeal’s demand-side-platform (DSP) partners. It not only showcases the top monetizing DSPs within the Appodeal Ad Exchange, but highlights a major shift in in-app advertising towards ads that run programmatically in real-time.

To download the full Mobile In-App Ad Monetization Performance Index:

About Appodeal

Appodeal is a transparent and unbiased all-in-one ad monetization solution that puts publishers first. In an industry that caters to advertisers, Appodeal serves as a trusted monetization partner to more than 33,000 mobile apps worldwide. Our one SDK integration approach gives publishers access to 60+ ad demand sources, all competing against each other in a real-time auction for each and every ad impression. We offer all major mobile ad formats, flexible and quick payouts, an unbiased Parallel Bidding ad mediation technology, an ad server, an ad exchange, and a robust set of ad monetization controls.

Media Contact

Gergana Pomerantz
[email protected]
415 529 8901

Press Inquiries

For all press inquiries, please contact: [email protected]