SAN FRANCISCO, Feb. 9, 2016 /PRNewswire/ — Appodeal, the programmatic ad mediation solution for mobile apps, has partnered with Kochava’s The Collective to improve data inventory and in turn, monetization results for mobile app publishers.
Kochava is the leading mobile attribution company, and their Collective project unites mobile advertising groundbreakers to ignite the power of cross-publisher audience targeting and attribution. Kochava’s Vice President of Marketing and Client Services, Jason Hicks, explains The Collective’s purpose, saying, “By creating a growing consortium of supply partners and offering advertisers an elegant way to manage and access this aggregate audience, The Collective offers unprecedented targeting precision combined with access to users with a wide range of users, geos, and behavioral histories.” Locating and targeting the right kind of users just got a lot easier.
As the fastest-growing programmatic ad mediation solution for mobile app publishers, Appodeal will make its traffic available to clients at a highly targeted level. Appodeal’s partnership with the Collective brings plenty of benefits to publishers. With a streamlined, efficient process, publishers of all kinds will be able to take part in a single, targeted ad buy.
The partnership increases the value of publishers’ traffic and thereby, revenue. Appodeal’s CEO and Founder, Pavel Golubev elaborates, “The idea behind the partnership is simple yet truly effective. With the data collective, advertisers understand what they’re buying instead of having to blindly bid. In the end, our publishers’ traffic is made more valuable.” This characteristic of the partnership aligns with Appodeal’s mission to increase revenue for mobile app developers and publishers.
To date over a dozen ad networks have joined in The Collective and are at varying stages of integration. Overall, a sort of modern matchmaking service is performed between advertisers and publishers, allowing for enhanced audience connections without exposing unique user data. Three cheers for all-star partnerships and more efficient mobile advertising.
Appodeal is a programmatic ad mediation solution for mobile apps. Designed for publishers by publishers, Appodeal increases revenue through an established marketplace where ad networks compete against each other in real-time for every ad impression.