Appodeal introduces In-App Header Bidding

Press Releases
19th February 2018

San Francisco, February 19th, 2018

As in-app header bidding technology is catching on in mobile, ad mediation platform Appodeal introduces its own solution — Parallel Bidding.

Parallel bidding works as a unified auction aimed at finding the highest paying ad among all the demand sources in real time, making their opportunities equal. Ad demand sources compete harder having all the publishers’ inventory at their disposal. This scenario allows mobile publishers to monetize the inventory lost to inconsistency.  

“We believe that parallel bidding technology is the next big thing in mobile in-app advertising,” says Pavel Golubev, Appodeal CEO and founder. “Also, we are certain that developers have the right to clearly understand what’s happening inside their apps and have control over it. Thus, parallel bidding naturally aligns with our publishers’ and partners’ goals and requests.

Even though parallel bidding is quite a new solution that has not been proven by years of experience yet, its value for the industry cannot be underestimated.”

Parallel bidding is now implemented as an organic part of Appodeal SDK. That means that after alpha testing stage, the technology will be automatically available for all Appodeal clients.

This cutting-edge technology provides a closer access to the actual highest price per impression for publishers. In addition to that, parallel bidding significantly reduces latency and invigorates the ad delivery process. The ad requests and the auctions are processed on the server side, therefore, devices no longer need to run consecutive client-side ad requests.

Currently, Appodeal is at the stage of alpha testing with such ad demand partners as AdColony, Vungle, Applovin and TapJoy (coming soon) to find the proper balance between usage of parallel bidding and current mediation algorithm. The integration for demand partners will be available via the following options: Open RTB, API call, and js-tags.

About Appodeal

In a mobile ad industry built for advertisers, Appodeal’s intelligent ad mediation puts app publishers first, the way it should be.

With just one SDK integration, a mobile app gains access to 60+ ad demand sources competing against each other in real-time auction for every single ad impression. Appodeal is the ad mediation solution for more than 30,000 apps, from indie to enterprise, including apps featured on the App Store and Google Play.

Complete with all major mobile ad formats, cross-promo and direct deal tools, and full-control of monetization strategy, Appodeal is the reliable monetization partner for all kinds of mobile apps.

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