Product Marketing Manager

Marketing and PR
Spain, Barcelona

What you’ll be doing

  • Build and execute full-funnel marketing campaigns to increase user sign ups and product adoption, including experimenting with account-based marketing to achieve better results with enterprise clients;
  • Raise brand awareness and build demand from various mobile app category verticals;
  • Engage in mobile app developer communities to increase word-of-mouth virality across social media, forums, Slack groups, etc. and increase the amount of positive reviews;
  • Partner with clients and service providers to create use cases;
  • Create product marketing assets, landing pages, sales enablement tools, blog posts, whitepapers, etc.;
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process;
  • Manage paid online ad campaigns;
  • Partner with event managers to manage industry event participation/sponsorship contracts and fulfillment of deliverables, including booth selection, lead retrieval, content, advertisements, speaking opportunities, etc.;
  • Project manage webinars, including securing speakers, online logistics, driving attendance and managing implementation day of event.

Qualifications

  • 3+ years of product marketing experience;
  • Understanding of the mobile app space;
  • Excellent ability to write persuasive content in English (research, ideate, write, edit);
  • Proven record of executing full-funnel marketing programs;
  • Ability to empathize with mobile app developers’ and publishers’ needs and create marketing assets to address them;
  • Ability to distill complex technological concepts into simple to understand messaging;
  • Ability to work independently and learn on own new marketing technologies without direct guidance;
  • A combination of analytical and creative abilities;
  • Ability to drive projects and influence across cross-functional and geographical teams;
  • A growth mindset.

Bonus

  • Experience working with marketing automation tools;
  • Experience with paid online ads;
  • Experience in the mobile app space and/or startups.

Please find here an assignment as part of our selection process.

Application Form

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