Management

Head of Media Buying

Belarus, Minsk

Responsibilities

  • Oversee media buying for mobile games on a scale
  • Work closely with internal departments: Business Intelligence, Programmatic UA, DMP, Creatives, Finance and Ad Intelligence;
  • Analyzing and planning media buying efforts across traffic channels;
  • Plan and optimize media spend and campaign performance through real-time adjustments;
  • Develop and execute intent/testing, e.g., A/B;
  • Report to VP UA.

Requirements

  • An in-depth knowledge of a variety of digital buying platforms – Facebook Business Manager, Google Ads Manager, Ad Networks
  • Buying experience with casual and hypercasual games on a scale
  • Deep understanding of creatives testing;
  • Experience in managing team;
  • High level of English;
  • High communication skills;
  • Ability to think “outside the box”;
  • Ability to gather and analyze ad data, assess performance and make adjustments to optimize ads, and develop actionable recommendations to report back to the team and client on performance in a clear and user-friendly manner;
  • Ability to constantly learn large volumes of new information;
  • Ability to perform self assessment, identify areas of growth and constant self improvement.

Application Form

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