Monetization - < 1 min read  - December 19, 2018

Top Strategies for Rewarded Video Ads in Mobile Gaming [VIDEO]

Appodeal explores the top strategies for using rewarded video ads in mobile gaming in a webinar with the founder of the game studio, Heather gLade, and Appodeal's account strategist.

For years Free-to-Play mobile game developers have used rewarded videos as simply an added revenue bonus, viewing In-App Purchases as the core of their ad monetization strategies. But perceptions are changing, and rewarded videos are emerging as a solid and proven way to generate real revenue.

In a recent webinar, Appodeal explores the top strategies for using rewarded video ads in mobile gaming. Natalie Portier (Appodeal’s Evangelist), and Gaetan Pauchet (Appodeal’s Account Strategist Lead), chat with Alex Ariestov (founder of Heather gLade), about the success he has seen using rewarded videos to monetize two popular mobile games, Zero to Hero (iOS | Android) and Billionaire Simulator (iOS | Android).

Their discussion outlines in greater detail the following steps for success with rewarded videos:

  • Understanding how players relate to the product itself (Are they interested in playing? Do they use all game-features? Is the game balance good enough?)
  • Focusing on user experience and retention to increase the value of rewarded videos
  • Offering a reward that is tied to the game process incentives players
  • Choosing the location of rewarded videos is tied to user behavior
  • Implementing isn’t enough. You need to test and optimize results (to scale user engagement).

“I personally saw my friend say with joy and excitement in his eyes: “Cool, five more videos and I can buy myself a new car!”

-Alex Ariestov, founder of Heather gLade

Wing Poon
Wing Poon

Monetization - 4 min read

Appodeal Talks #01: How to Monetize a Shopping List App Worldwide, with Listonic.

In Appodeal, we recently started a new series of webinars, the Appodeal Talks. In these webinars, you will find interviews, open panels, insights & other relevant topics from Top Professionals in the mobile industry. Last week we had our first webinar with Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic. We discussed, among other […]

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Marc Llobet
Marc Llobet

Resources - 2 min read

Guide: How to Run a Game Concept Test

Conducting Game Concept Tests before you start building your game drastically increases your likelihood of building and launching a successful game. Check out our 45-page guide for the detailed step-by-step instructions on how you can start running your own game concept test!

Resources - 2 min read

Wing Poon
Wing Poon