Monetization - 3 min read

Worldwide eCPM Performances for February 2020

If you're wondering how much ad revenue your app could be earning around the world, here is a snap shot of eCPM performances in February 2020.

Monetization - 3 min read

Wing Poon

Monetization - 2 min read

Worldwide eCPM Performances for January 2020

It's easy to talk about bringing transparency into the nebulous mobile ad world. But in general, it's always better to show than tell. That's why we're launching this monthly report of our eCPM performances of countries around the world in January 2020.

Monetization - 2 min read

Wing Poon

Monetization - < 1 min read

Ad Monetization is New Trend Across All Gaming Apps

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

Monetization - < 1 min read

Tatiana Kovalevskaya

Resources - 9 min read

How to increase your organic app growth?

In this article, AppFollow, our partner, shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.

Resources - 9 min read

Ekaterina Kupidonova

Monetization - 6 min read

How to Choose the Right Ad Monetization Partner?

There are many questions you need to answer in order to get the most from your mobile ad monetization. And we are ready to answer them.

Monetization - 6 min read

Tatiana Kovalevskaya

Monetization - 4 min read

Q&A with Liftoff: a Top Performing Programmatic DSP

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as we chatted with the Liftoff […]

Monetization - 4 min read

Wing Poon

Monetization - 5 min read

Ad Revenue Attribution: How to Take Advantage of Tracking Impression-Level Data

If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.

Monetization - 5 min read

Ekaterina Kupidonova

Monetization - < 1 min read

6 New Year’s Resolutions for Growing Your Ad Revenue in 2019 [VIDEO]

As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019.

Monetization - < 1 min read

Gergana Pomerantz