After two months of eCPMs trending down during the peak of the Covid-19 lockdowns, the eCPMs are showing encouraging signs in May.
Fernando Granata, Head of Programmatic, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy. Together with Yaroslav Kholod, Director of Programmatic at Admixer, they discussed the new industry developments in the Covid-19 climate.
Resources - 5 min read
April, the start of Q2, is when eCPMs typically continue to climb back up after the post-holidays Q1 dip. But this year as we all know is unlike any other.
Monetization - 4 min read
Now, more than ever, it is particularly necessary to optimize the customer acquisition and loyalty strategies of your application and, at Appodeal, we want to help you achieve that.
Monetization - 11 min read
At Appodeal, we want to help you mitigate the potential negative effects that this confinement can cause in the long term. For this reason, we have prepared the following list of tips.
Monetization - 8 min read
As more countries imposed lockdowns in March due to COVID-19, the effects towards the eCPM performance of in-app ads were surprising.
Monetization - 6 min read
If you're wondering how much ad revenue your app could be earning around the world, here is a snap shot of eCPM performances in February 2020.
Monetization - 3 min read
It's easy to talk about bringing transparency into the nebulous mobile ad world. But in general, it's always better to show than tell. That's why we're launching this monthly report of our eCPM performances of countries around the world in January 2020.
Monetization - 2 min read
It's a common perception that ad revenue tends to decrease typically once the new year start. But is that always true? Find out what you can do to start 2020 right for higher ad revenue.
Monetization - 10 min read
Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.
Monetization - < 1 min read
Rewarded videos are an essential part of user retention, while banners are great for wider audience reach. In this article we’ll discuss what’s the best way to place these formats in an app.
Monetization - 7 min read
In this article, AppFollow, our partner, shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.