If you're wondering how much ad revenue your app could be earning around the world, here is a snap shot of eCPM performances in February 2020.
It's easy to talk about bringing transparency into the nebulous mobile ad world. But in general, it's always better to show than tell. That's why we're launching this monthly report of our eCPM performances of countries around the world in January 2020.
Monetization - 2 min read
It's a common perception that ad revenue tends to decrease typically once the new year start. But is that always true? Find out what you can do to start 2020 right for higher ad revenue.
Monetization - 10 min read
Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.
Monetization - < 1 min read
Rewarded videos are an essential part of user retention, while banners are great for wider audience reach. In this article we’ll discuss what’s the best way to place these formats in an app.
Monetization - 7 min read
In this article, AppFollow, our partner, shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.
Resources - 9 min read
"We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche."
Monetization - 10 min read
There are many questions you need to answer in order to get the most from your mobile ad monetization. And we are ready to answer them.
Monetization - 6 min read
Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as we chatted with the Liftoff […]
Monetization - 4 min read
Core5: “We Are Not Afraid to Kill Projects, It’s the Only Way to Survive in Highly Competitive Market”
Ex-Director of Global Advertising at Wargaming and Co-Founder of Core5 Pavel Lando shares his vision on setting benchmarks for mobile products and developing competitive UA, engagement, and monetization strategies for mobile games.
Monetization - 11 min read
If you want to understand what your ad revenue is composed of on an impression level and predict LTV as accurately as possible, you need to use a sophisticated Ad Revenue attribution tool in alignment with your app growth strategies to make it happen.
Monetization - 5 min read
As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019.