News - < 1 min read  - November 2, 2017

Appodeal joins IAB and Blockchain Working Group

We are excited to announce that Appodeal has become a member of the Interactive Advertising Bureau (IAB). This organization has been pushing industry standards for years by conducting research and providing support for the online advertising community.

We are excited to announce that Appodeal has become a member of the Interactive Advertising Bureau (IAB). This organization has been pushing industry standards for years by conducting research and providing support for the online advertising community. It boasts over 650 digital media companies and their members and is aimed at building a better tomorrow for ad technologies by conducting well-grounded research today.

We have applied IAB standards to make our product convenient, easy and most efficient for our publishers. It’s an honor for us to be among leading brands, media owners, agencies and tech companies that take part in IAB.

In line with this great news, we have recently joined Blockchain Working Group. This is an in-house IAB tech lab group that explores the application of blockchain technology in the advertising industry. Members of the group endeavor to address challenges and issues in the digital advertising space as well as develop standards and best practices for the utilization of blockchain technology.

Appodeal sees this as an opportunity to share our in-depth know-how with the IAB community. We will do our best to provide our partners with new ideas and put forward our best initiatives.

Valerie Alfimova
Valerie Alfimova

Monetization - 4 min read

Appodeal Talks #01: How to Monetize a Shopping List App Worldwide, with Listonic.

In Appodeal, we recently started a new series of webinars, the Appodeal Talks. In these webinars, you will find interviews, open panels, insights & other relevant topics from Top Professionals in the mobile industry. Last week we had our first webinar with Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic. We discussed, among other […]

Monetization - 4 min read

Marc Llobet
Marc Llobet

Resources - 2 min read

Guide: How to Run a Game Concept Test

Conducting Game Concept Tests before you start building your game drastically increases your likelihood of building and launching a successful game. Check out our 45-page guide for the detailed step-by-step instructions on how you can start running your own game concept test!

Resources - 2 min read

Wing Poon
Wing Poon