Monetization - < 1 min read  - September 20, 2016

Appodeal Releases AI Prediction Engine for Non-Programmatic Ads

This post has been adapted from the original article published by Mobyaffiliates. Appodeal, provider of intelligent ad monetization for mobile app publishers, is to roll out a new tool as part of its mediation services, which helps app publishers elicit bids based on predicted conversion rates for non-programmatic ads. Mobile app marketers are affluent users of […]

This post has been adapted from the original article published by Mobyaffiliates.

Appodeal, provider of intelligent ad monetization for mobile app publishers, is to roll out a new tool as part of its mediation services, which helps app publishers elicit bids based on predicted conversion rates for non-programmatic ads.

Mobile app marketers are affluent users of non-programmatic ads and despite programmatic’s rise to fame, the alternative is still an important part of the ad market.

Pavel Golubev, CEO, Appodeal, explains that in-app advertising has grown rapidly with ever more competitors flooding the market. He says:

“Mediation services have helped app publishers capitalize on this, by securing the highest bids in a programmatic model. However, non-programmatic buyers do not make bids based on impressions; they pay for conversions only. Appodeal’s new AI Prediction Engine supports this model, creating bids for publishers based on conversion probability for in-app ads.”

Dubbed the Appodeal AI Prediction Engine, it analyses mobile user behavioural data to predict the probability of an impression converting to an actual app install. If a publisher gets paid $2 per install at a probability of conversion of 5%, the price of the impression would be $0.10. Essentially, the AI Prediction Engine creates such bids for non-programmatic ads at scale.

As a bonus, it also helps publishers enter the non-programmatic market, which can ultimately optimise revenue streams and maintain user experience.

“Appodeal’s AI Prediction Engine opens up whole new realm of opportunities for publishers to enhance their programmatic advertising revenues,” adds Golubev.

Valerie Alfimova

Company News - 10 min read

Featured

What’s in store for Appodeal in 2020?

Check out our exciting 2020 product roadmap to become the best monetization platform for indie app developers and studios.

Company News - 10 min read

Pavel Golubev

Monetization - 3 min read

Worldwide eCPM Performances for February 2020

If you're wondering how much ad revenue your app could be earning around the world, here is a snap shot of eCPM performances in February 2020.

Monetization - 3 min read

Wing Poon

Monetization - 2 min read

SDK 2.6 Officially Released: Update Now for Top Revenue Performance

Great news! After over 3 months of testing, our dev team has just shipped the last code to upgrade our SDK 2.6 out of beta. Be sure to update to SDK 2.6 sooner rather than later to get the best revenue performance possible.

Monetization - 2 min read

Wing Poon