Monetization - < 1 min read  - December 6, 2019

Ad Monetization is New Trend Across All Gaming Apps

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

A brand new Appsflyer report “State of Gaming App Marketing” shows the shift in the percentage of revenue generated by in-app advertizing (IAA).

Following the rise of hyper casual games and the slide in the number of paying users for casual, midcore and hardcore games, IAA becomes a much needed alternative and a source of additional income for any game.

The downward trend in casual games shouldn’t alarm you. It’s a result of increase in revenue generated by IAP, not the decrease of IAA revenue. In fact, in absolute terms total IAA revenue has increased.

As other brands explore various revenue sources, you might also want to look into increasing your ad revenue share. Get access to all ad monetization inventory with Appodeal in a matter of minutes. Or find out more about choosing the right ad monetization.

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Wing Poon
Wing Poon

Monetization - 2 min read

4 Ways 5G is Changing In-App Advertising

Despite the 5G technology being already available, not everyone is aware of it and how it will impact a slew of industries, advertising included. This post aims to demystify what it is and how it will impact the mobile advertising space.

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Guest Author

Monetization - 7 min read

Appodeal 2.0: New App Intelligence to Fuel your Growth – Now Ready for Beta Testers!

Appodeal's App Intelligence tool aligns your app’s monetization, user acquisition and attribution data all on one dashboard. You will be able to identify your top revenue drivers, increase your app’s lifetime value and retention rates, improve your overall marketing’s ROI, and more.

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Wing Poon
Wing Poon