Appodeal’s Accelerator Program

Let us fund, grow and monetize your app on your behalf.

Focus on what you do best — creating awesome apps.
Together, we can turn your app into a top earning hit.

Appodeal’s Accelerator Program for Promising Apps

Let us fund, grow and monetize your app on your behalf.

Focus on what you do best — creating awesome apps.
Together, we can turn your app into a top earning hit 🚀

What Accepted Apps Will Receive

Made an awesome app? Great!
We offer 3 packages to accelerate your app

Rising Star Level

FLEXIBLE & SELF-DIRECTED

Accelerate your app your own way at your own pace with:

  • Free full-access to Appodeal’s growth engine, featuring its award-winning Ad Monetization and all-in-one App Intelligence platforms, plus AppsFlyer’s attribution support
  • Self-guided training materials to improve the metrics that matter so you can self-publish your app into a top earning hit

Meteor Level

ONE-ON-ONE GUIDANCE

Get the extra boost you need to accelerate your app with:

  • 1-on-1 consultations with your dedicated account manager to set up and optimize your growth engine and improve the metrics that matter most
  • Funding opportunities for further app development and user acquisition
  • Plus all the benefits of Rising Star Level

Supernova Level

FULL-SERVICE ACCELERATION

Let us fund, grow, monetize and accelerate your app on your behalf:

  • Team of expertise to take full care of your user acquisition campaigns, UA creatives (see examples), monetization, LTV optimization and scaling of your app
  • Funding out of $30 million for further app development and user acquisition
  • Plus all the benefits of Meteor Level

“Think of this program as a self-publishing platform. We simply provide our expertise and our technologies to give indie app developers the edge they need to turn their app into a top earning hit ✨.”

Pavel Golubev

Founder of Appodeal

“Think of this program as a self-publishing platform. We simply provide our expertise and our technologies to give indie app developers the edge they need to turn their app into a top earning hit ✨.”

Pavel Golubev

Founder of Appodeal

Pilot App Success Story

Wordbakers Reached #1: Now Earns Over $2,000 Each Day

“Having our game be accelerated by the Appodeal team was a game changer. With their team’s help in managing and optimizing our UA and monetization, our first gaming app WordBakers recently reached #1 word game on Google Play in our launch market of Russia. In just a few months, our game started earning us over $2,000 each day. For a small indie team like ours, the results so far were unimaginable! We can’t wait to see the Appodeal team continue to make our game a popular hit around the world.”

CEO of NewPubco

Pilot App Success Story

Wordbakers Reached #1: Now Earns Over $2,000 Each Day

“Having our game be accelerated by the Appodeal team was a game changer. With their team’s help in managing and optimizing our UA and monetization, our first gaming app WordBakers recently reached #1 word game on Google Play in our launch market of Russia. In just a few months, our game started earning us over $2,000 each day. For a small indie team like ours, the results so far were unimaginable! We can’t wait to see the Appodeal team continue to make our game a popular hit around the world.”

CEO of NewPubco

ARE YOU READY TO TURN YOUR APP INTO A TOP EARNING HIT?

Mini faq

What are you looking for in a game?

All types of games are welcomed to apply for the Accelerator Program!

For the Supernova Level though, we do have a preference for hypercasual games, classic board games, puzzle games and word games as those are the categories our team is more specialized in at the moment.

If your game is of another category, please still apply! When we expand to other categories in the future, your game would be considered first if the metrics match with what we are looking for.

We can only accept games created using Android, iOS, Unity, Solar2D (previously Corona Labs) and React Native frameworks.

What metrics do you look for?

In general, we will look at your game’s retention rates, session lengths, DAU, cost-per-install and ad revenue metrics. 

In order for us to evaluate your metrics, you would need to integrate Appodeal’s ad mediation SDK into your app after you apply to the program.

If your app doesn’t have enough users yet, you might be asked to complete a soft launch user acquisition through Facebook with a $100 budget, for which we will reimburse you

Do I need to use Appodeal to apply?

Nope! You can still apply.

However, as a part of the evaluation process, we will evaluate your app’s retention rate, session length, cost-per-install, and ad revenue performance metrics that we gather primarily through Appodeal’s ad mediation SDK.

Please sign up for free to Appodeal using the same email address of your application so we can keep track of your application and its metrics. Be sure to integrate the SDK into the app you’ve applied with.

It shouldn’t take more than an hour to complete the SDK integration and it is completely free.

How can I advance to the other levels?

If your app is accepted into the Rising Star or Meteor Levels, you can be eligible to advance your level if certain metrics are hit. Generally, we will look at your retention rates, session lengths, game categories, DAU, cost-per-install, and ad revenue metrics. 

Please do note that our full-service Supernova Level has limited availability, depending on our team’s capacity at a given time. If your app eventually ends up meeting our metrics, that’s great! We’ll reach out to you to see when will be the soonest we can take full care of your app the way it deserves. 

How do I become a partner studio?

In addition to promising games, we are also interested in looking for partner studios. Generally, we find that if we accelerate one game by a studio, its other games would also be strong candidates to be accelerated. We believe in forming strong long-lasting partnerships with our partner studios. 

If your studio can deploy quickly and is open to building new games, then please submit your game!

How is this different from publishing?

With this accelerator program, you get the best that comes with publishing, such as UA and development funding, monetization, user acquisition and UA ads creation (see examples). However, unlike with traditional publishing, you get to keep your app and its IP (intellectual property) as completely yours. Your team gets to keep their creative and development freedom. You can think of this program as your own self-publishing platform.

Regardless of which level you get accepted into, you will have full-access to Appodeal’s growth-engine and training materials on how to turn your app into a top earning hit.

How much will I earn from this program?

For the Rising Star and Meteor Levels, it depends on your monetization setup and the size of your DAU. You will be given full-access to Appodeal’s growth engine to monetize your app and to use the new App Intelligence platform to find out where you can improve your LTV and decrease your cost per install. You will also receive training materials on how to achieve that. Once your LTV is higher than your CPI, you can scale your UA campaigns, generate profits, and accelerate your app on your own and at your own pace.

As for the Supernova Level, you can expect your earnings to grow gradually and then exponentially as your app progresses through the accelerator program. During the initial period, our team helps to set up and optimize the monetization aspects while running test UA campaigns until each new user acquired brings in net positive revenue for your app. The sooner that is reached, the sooner we can accelerate your app’s user base and earnings.

For the pilot app of this program, we took an app that earned $0 to over $1,000 each day in just two months and we are still in the process of scaling that higher. If accepted to the program, our team will accelerate your app to grow and earn as much as possible — without limitations.

Can I submit a prelaunched game?

Yup! As long as the app is available on the app store, we will still review your game. If we see potential in it, we may ask you to do a soft launch UA campaign to acquire more initial users. That way we can gather and evaluate its retention rate data for acceptance into the program.

If your game is not live yet, we encourage you to apply after it is live on the app store.

5 STEPS TO START ACCELERATING

Apply

Submit your most promising mobile game in the form below.

Integrate

Integrate Appodeal’s free SDK in just an hour so we can compile your metrics. If necessary, you may be asked to run a soft launch UA campaign.

Review

Our team will review your game and its metrics: retention rates, cost-per-install, session lengths, DAU and ad revenue performance.

Contact

If your game is a good fit for the Meteor and Supernova Levels, we will reach out to you to learn more about you and your app and for you to ask us any questions.

Accelerate!

If all looks good then it’s time to start accelerating your app!

Appodeal’s Accelerator Program

Apply Today