*AdMob and Facebook require their own account setups
Made In-App Purchase
Before Appodeal, eCPM was $3.47, and there was 48% fillrate. eCPM increased significantly, and fillrate even doubled! Appodeal is a useful and efficient monetization tool: one SDK, a lot of ad networks, flexible payouts and perfect support.
Before Appodeal, I had to integrate multiple ad networks and perform backfill mediation on my own. With Appodeal, I only need to worry about integrating one SDK and I know that it I'm getting the best eCPM that I can.
Appodeal does everything on my behalf. I don’t have to worry anymore about the eCPM, impressions, fillrate and so on. Now I only check for the revenue. The only thing I regret is that I should have known about Appodeal earlier.
We love to create games and managing ad mediation stuff is not the most interesting part of our task list. Appodeal helps us a lot to make this easier.
Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps.
After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%.
Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers.
Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.
As of May 2017, Appodeal: