Intelligent Ad Mediation
Unleash Your App's Revenue with One SDK

Over 60 Ad Demand Sources


All Mobile Ad Formats

Rewarded Video

Platforms and Devices

Frameworks Supported

Integrate Appodeal’s SDK Directly 24/7 Support

Or Through 3rd Party SDKs: SDK BOX Enhance

Immediate Advanced Payout

Why wait?

We aggregate payment from all ad networks* on your behalf
and pay you in advance — every 30 days or immediately (a 2% rush fee applies)


* AdMob and Facebook payout directly with their own terms
See Payout FAQ

Now Optimizing Ad Revenue For Over 25,000 Apps

Let's Optimize Your App's Full Potential

100 Doors of Revenge 100 Doors of Revenge

When I tried Appodeal, I was completely surprised with the results. I can’t even imagine it working so effectively.
#Rustem Melnichenko
Rustem Melnichenko
Founder of GiPNETiX

Musicloud Musicloud

Appodeal does everything on my behalf. I don’t have to worry anymore about the eCPM, impressions, fillrate and so on. Now I only check for the revenue. The only thing I regret is that I should have known about Appodeal earlier.
#Yury Listopad
Yury Listopad
Marketing Manager at BPMobile

Weather & Clock Widget Weather & Clock Widget

With the kind of daily volume we deal with, there is an unbelievable amount of time and effort that goes into managing the monetization component of that. Allowing Appodeal to manage that workload frees up time for us to focus on other revenue-driving aspects of the business.
Mahdi Abdulhamid

Town Jump Town Jump

We are very happy with Appodeal. We are free to focus on game development and our eCPM jumped from $6-10 to $10-15. It’s been a consistently high eCPM.
Eugene Kolobov
CEO at StoneFalcon

Super Oscar Super Oscar

I’d recommend Appodeal for its great eCPM. It’s the highest I’ve earned after trying various companies. I also have to highlight its high fillrate, even higher than AdMob’s. It’s very rare to not have an ad available.
Oscar Ruiz
Developer of Super Oscar

About Appodeal

White Nights Helsinki 16 White Nights Moscow 15 White Nights 15

Appodeal was Founded by App Publishers for App Publishers.

Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps.

After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%.

Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers.

Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.

Learn more about Appodeal's Win/Win Business Model

As of May 2017, Appodeal:

  • Mediates ads from 35+ major ad networks and is continuously adding more
  • Supports all major ad formats: banners, videos, interstitials, rewarded videos and native ads
  • Serves over 8 billion ad impressions each month
  • Generates over $3 million in ad revenue to app publishers each month
  • Continuously increases ad revenue for 25,000+ apps with hundreds joining Appodeal weekly
  • Boosts ARPDAU by at least 29%
  • Has over 90 employees around the world with headquarter in San Francisco and offices in Moscow, Lutsk, Barnaul, and Barcelona
  • Raised over $3M in seed funding
  • Won industry awards, including the White Nights 2015 Award for Mobile Advertising & Monetization

Our Team


Pavel Golubev
Pavel Golubev
CEO and Founder
Natalie Portier
Natalie Portier
Anna Baidachnaya
Anna Baidachnaya
Head of Europe
Stepan Soloviev
Stepan Soloviev
CEO of Corona Labs


Andrew Fliak
Andrew Fliak
Dmitriy Usakov
Dmitriy Usakov
Chief of Client SDK

Developer Relations

Denis Gerasimov
Denis Gerasimov
Head of Russia
Diana Bogdanova
Diana Bogdanova
Karina Shakh
Karina Shakh
Denis Morozov
Denis Morozov
Evgeniya Fedorova
Evgeniya Fedorova