Monetize Your App Effortlessly

Earn top ad revenue with over 60 ad demand sources (see list) in all mobile ad formats. Easy.

Get started with just one SDK integration.

All 100% free to use.

Premium Ad Networks

Our SDK automatically integrates with over 60 ad demand sources (see list) — all vetted and trusted by the industry to serve quality ads and earn you more revenue.

Next: Ad Formats Included

All Major Ad Formats

Our SDK includes all major ad formats for you to engage your users at the best time in the best way.

Next: One SDK Integration

International Reach

We serve ads through our partners internationally so your app monetizes in every corner of the world.

Next: Demand Sources

Flexible Demand Sources

Command a premium price for your select ad inventory by serving ads from demand sources of your choice:

Next: Auto & Manual Control

Autopilot

Sit back as we take care of monetization for you. Automatically.

Manual Control

Manually override any of the control settings to create special conditions.

Next: Ad Network Management

Fraud Prevention

Our anti-fraud system helps maintain fairness for both advertisers and publishers.

For example, if you use Rewarded Video Ads, Appodeal supports server callback to prevent fraudelent repeated views by the same user.

Next: Reporting & Data

Unified Reporting

View your ad revenue and ad performances of all your demand sources through one unified dashboard. (View dashboard walkthrough)

Exportable Data

Easily export your data from our system via API or in CSV format.

Take Full Control of Your Monetization Strategy

Create powerful rules to customize the ad experience and waterfall for different groups of your users with Segments.

Next: Users Segmentation

Strategic Grouping of Users

Target your ads better to increase ad and IAP revenue and enhance your app’s user experience through strategic grouping of your users with any combination of 15+ attributes.

Next: Segmenting with Your Data

Let’s Put Your Data to Use

If you have collected data on your users (age, gender, interests, etc.) or use custom tags, you can create powerful segments based on your own data.

Next: In-App Behavior Segmentation

In-App Behavior Segmentation

Your users all engage with your app differently. Personalize their user experience based on their in-app behaviors.

Next: Ad Targeting Settings

In-App Segmentations:

Made In-App Purchase

Paid Users

Levels Completion

Better Targeted Ads

Take control of your user segments’ ads experiences through our powerful ad targeting settings:

Next: Disabling Ad Networks

Disable Ad Networks

At anytime, you can turn off any ad networks from serving ads and enable just the ones yielding you the top results for your targeted segments.

Next: Setting Price Floors

Set Minimum Price Floors

Set up a price floor for any ad type to ensure high eCPMs and quality ads.

Next: Adjusting Waterfall

Adjust Waterfall Position

If you have a deal with a preferred ad network partner, you can override Appodeal’s default mediation to prioritze its position manually in the waterfall by overriding its eCPM.

Next: Disabling Ad Types

Disable Ad Types

Video ads performing poorly for your users with 3G connections? Control which ad formats are shown or not shown to segments of your users.

Draw data from Insights to fine- tune your segmentation.

Next: Adjusting In-App Rewards

Adjust Rewards

Without updating your app, conveniently adjust the in-app currency name and the amount your special segment of users receive after viewing rewarded video ads.

Next: Controlling Ad Frequency

Set Frequency Control

Don’t want to bombard your users with ads? Give your users more time to enjoy your app by setting impression periods between when ads are served consecutively for each ad format.

Next: Taking Full Control

Full Control of Waterfall at Your Fingertips

Strategically combine Appodeal’s powerful Segments with full control of waterfall to improve your app’s user experience, retention and, ultimately, revenue.

Get Started Today:

Cross-Promote Your Apps
For Free

Published more than one app?

Easily grow all your apps’ user base by cross-promoting your apps directly with your premium ad inventory — for free.

Next: Ad Formats Supported

Direct Deal Advertising

Have a specific advertiser in mind for your premium ad space?

Simply set up a Direct Deal with the advertiser. Command higher pricing with Direct Deals.

Keep 100% of your revenue.

Next: Ad Formats Supported

All Major Ad Formats Supported

Choose any ad format to serve as your premium ad inventory.

VAST / MRAID supported.

Next: Premium Ad Inventory Targeting

Precise Targeting of Your Premium Ad Inventory

Take full control of setting aside your premium ad inventory for direct ads through targeting by any combination of:

Next: Targeting by Geo-Location

Premium Ad Inventory Targeting by Geo-Location

Set aside ad inventory of exactly where direct ads are served.

Hyperlocal target from the country down to the street address radius and even coordinates.

Next: Targeting by Device

Premium Ad Inventory Targeting By Device

Your high-value users share similar mobile device attributes.

Identify them with Insights to cross-promote to your users more strategically or to negotiate higher pricing for Direct Deals with advertisers.

Next: Targeting by Timing

Premium Ad Inventory Targeting By Timing

Reserve specific days of the week and hours as premium inventory for high-paying direct advertisers or set aside off-hours just for cross-app promotion.

Tip: Use data from Insights to identify your app’s primetime.

Next: Targeting by App

Premium Ad Inventory Targeting By App

Have numerous apps? Are users of some of your apps more valuable than others?

Cross-promote your apps more strategically or set aside your apps with more high-value users as premium inventory with app targeting.

Next: Ad Frequency Capping

Ad Frequency Capping

As an ad’s frequency of impression increases, its effectiveness and value decrease.

Maintain the value of your premium ad inventory by setting a frequency cap to limit the number of time users see your cross-promo or direct ads.

Next: Deeplink Redirect

Deeplink Redirect

Grow AND retain users of your apps.

If an user already has your cross-promotion app, you can set up a deeplink to redirect the user to launch that app.