Intelligent Ad Mediation
Unleash Your App's Revenue with One SDK

Over 60 Ad Demand Sources


All Mobile Ad Formats

Rewarded Video

Platforms and Devices

Frameworks Supported

Integrate Appodeal’s SDK Directly 24/7 Support

Or Through 3rd Party SDKs: SDK BOX Enhance

Immediate Advanced Payout

Why wait?

We aggregate payment from all ad networks* on your behalf
and pay you in advance — every 30 days or immediately (a 4% rush fee applies)


* AdMob and Facebook payout directly with their own terms
See Payout FAQ

Now Optimizing Ad Revenue For Over 29,000 Apps

Let's Optimize Your App's Full Potential


Before Appodeal, eCPM was $3.47, and there was 48% fillrate. eCPM increased significantly, and fillrate even doubled! Appodeal is a useful and efficient monetization tool: one SDK, a lot of ad networks, flexible payouts and perfect support.
#Michael Shagin
Michael Shagin
Co-Founder & Developer

Listonic: Grocery Shopping List Listonic: Grocery Shopping List

We don't have to worry about unsold inventory and the performance of selling this inventory anymore.
#Kamil Janiszewski
Kamil Janiszewski

Charades Charades

Before Appodeal, I had to integrate multiple ad networks and perform backfill mediation on my own. With Appodeal, I only need to worry about integrating one SDK and I know that it I'm getting the best eCPM that I can.
#Matt Gutierrez
Matt Gutierrez
Creator of Charades!

Musicloud Musicloud

Appodeal does everything on my behalf. I don’t have to worry anymore about the eCPM, impressions, fillrate and so on. Now I only check for the revenue. The only thing I regret is that I should have known about Appodeal earlier.
#Yury Listopad
Yury Listopad
Marketing Manager at BPMobile

Fleet Battle Fleet Battle

We looked for an easy solution to check on the revenue data. Not 5 or 6 sites, just one well-thought-out dashboard
#Martin Giaco
Martin Giaco
CEO and Co-founder

About Appodeal

White Nights Helsinki 16 White Nights Moscow 15 White Nights 15

Appodeal was Founded by App Publishers for App Publishers.

Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps.

After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%.

Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers.

Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.

Learn more about Appodeal's Win/Win Business Model

As of May 2017, Appodeal:

  • Mediates ads from 35+ major ad networks and is continuously adding more
  • Supports all major ad formats: banners, videos, interstitials, rewarded videos and native ads
  • Serves over 8 billion ad impressions each month
  • Generates over $3 million in ad revenue to app publishers each month
  • Continuously increases ad revenue for 25,000+ apps with hundreds joining Appodeal weekly
  • Boosts ARPDAU by at least 29%
  • Has over 90 employees around the world with headquarters in San Francisco and offices in Moscow, Lutsk, Barnaul, Sacramento and Barcelona
  • Raised over $3M in seed funding
  • Won industry awards, including the White Nights 2015 Award for Mobile Advertising & Monetization