*AdMob and Facebook require their own account setups
Made In-App Purchase
With the kind of daily volume we deal with, there is an unbelievable amount of time and effort that goes into managing the monetization component of that. Allowing Appodeal to manage that workload frees up time for us to focus on other revenue-driving aspects of the business.
Appodeal does everything on my behalf. I don’t have to worry anymore about the eCPM, impressions, fillrate and so on. Now I only check for the revenue. The only thing I regret is that I should have known about Appodeal earlier.
We are very happy with Appodeal. We are free to focus on game development and our eCPM jumped from $6-10 to $10-15. It’s been a consistently high eCPM.
I’d recommend Appodeal for its great eCPM. It’s the highest I’ve earned after trying various companies. I also have to highlight its high fillrate, even higher than AdMob’s. It’s very rare to not have an ad available.
There’s no need to integrate a lot of ad networks separately. Appodeal is an all-in-one solution, which works good for us.
Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps.
After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%.
Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers.
Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.
As of August 2016, Appodeal: